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According to reports, this year's jewelry section than in previous years, many changes occurred, in addition to section manufacturers, the number of sections increased significantly, some of the original OEM and export-oriented jewelry brand, began to jewelry section as a springboard to the city Yang for the regional headquarters, deliberately built in the domestic sales channels and networks.

Jewelry section has become the industry "Showcase"

In the jewelry section of the scene, the local jewelry enterprises Xi on jewelry company Sui Ailing told reporters, "the most important thing is to showcase their products, enhance visibility, while looking for well - known brands and the gap.

According to reports, this section attracted jewelry from South Korea's famous fashion jewelry business Ou Ni, mermaid princess, as well as many well-known jewelry brand. More than 200 exhibitors to bring gold and silver jewelry, jade jade, diamond crystal, fashion jewelry and other new jewelry to exhibitors, including a number of brands will be released in 2014 spring and summer new. Among them, the South Korean precious metal jewelry business delegation to participate in the most compelling.

According to statistics, 3 days exhibition gathered more than 400 exhibitors, the cumulative traffic of more than 4 million people, the cumulative turnover of more than 120 million yuan. As an exhibitor said: "The annual jewelry section attracted more and more jewelry giants to come, let Chengyang become a popular Korean jewelry international marketing platform and 'Showcase'."

"Expand domestic demand" to achieve new growth

"Chengyang jewelry industry mainly from South Korea, to 'two out' of the majority of SMEs, that is, raw materials imported from South Korea, the products are sold to South Korea or Europe and the United States, but to Qingdao as a manufacturing plant." Chengyang District CCPIT responsible person Said.

After the largest handicraft market in the north of the Qingdao International Crafts City, said the completion of not only ensure the internationalization of products and diversity, but also to the jewelry business to provide a platform for the domestic market. Like Jane Jewelry Co., Ltd. in Beijing, Shanghai, Chongqing, Guangzhou, with branches, domestic sales last year alone reached 10 billion in the first half of this year sales have exceeded 800 million. South Korea GEMECO brand to the Middle East and Europe and the United States as the focus of the sales area, the exhibition made in Beijing, Shanghai, Guangzhou and other first-tier cities agent orders nearly 30 million yuan. As the development of Qingdao jewelry industry leading area, Chengyang District in 2012 jewelry industry annual output value reached 60 billion yuan, has become an important industry in the area.

Today, Chengyang has become the third largest merchandise trading center in China after Yiwu, Guangzhou, and the largest jewelry and fashion jewelry market in North China. It is also the only large-scale internationalization in the north that includes the advantages of sea, land and air. Professional market area, forming a "south of Guangzhou, Yiwu, north of Chengyang," the north-south echo pattern.

A brand to achieve industrial upgrading

Qingdao Dongbao Decoration Co., Ltd. was founded in 1993, mainly engaged in gold and silver jewelry processing, in order to access the European and American countries to order the way of processing business in 2005, the company began to transition, in expanding the scale of the factory started on the basis of independent research and development, Design today's popular jewelery styles. In 2007 alone, the enterprise income 150 million yuan, completed by the original manufacturers to set design, production, sales as one of the fashion industry leader of the gorgeous turn.

In the Chengyang District, such as very Dongbao such a transformation of nearly 400 enterprises. Reporters learned that, with the jewelry section of the platform, many jewelry processing enterprises began to walk on two legs, played its own brand, the business done more than 20 countries, formed its own brand and efficiency, and continuously improve the industrial chain and Value chain, and constantly to the industry value chain extension of high value areas.

As an important link to build the industrial chain, Qingdao International Arts & Crafts City also cooperated with Korea Shilla University to set up jewelry jewelry research institute and Qingdao Shengwen Jewelry & Jewelry Training School, to carry on the R & D design of Korean fashion jewelry, and cultivate a large number of jewelry design talents. Attaches importance to the introduction of cultural and creative industries enterprises settled, the current settled in Qingdao International Arts & Crafts City mall and office of the various creative enterprises, institutions have reached more than 100, initially formed the industrial cluster effect, a cultural and creative industry base.